Waylight U.S. Privacy Policy

(Last Updated January 10, 2025)

Waylight (“Waylight,” “we,” “us,” or “our”) values your interest in our website and associated digital channels (the “Site”). We take your privacy seriously and are committed to protecting the personally identifiable information (“Personal Information”) you share. This Privacy Policy explains how Waylight collects, uses, and discloses information obtained through our Site and any connected social media properties (as described below). It also outlines how your data may be shared with affiliates and third parties.

This Privacy Policy may be modified from time to time. If significant changes occur, we will post a notice on the Site before such changes become effective. We encourage you to review this Privacy Policy periodically and to note the “Last Updated” date. By using our Site, you agree to the terms of the Privacy Policy currently in effect.

If you have any questions or concerns about this Privacy Policy or our practices, please contact:

Waylight c/o Privacy Team
429 S. Main Street
Rochester, MI 48307
Phone: (248) 929-9574
Email: info@waylightcare.com

1. Information We Collect

We gather both Personal Information and non-personal information through the Site. This helps us understand how visitors interact with our online services, identify areas of interest, and provide important details about our offerings.

You do not need to submit any Personal Information just to browse our Site; however, certain features (e.g., inquiries, newsletters, or service requests) may require it.

1.1 Non-Personal Information

a) General Website Tracking

Our servers automatically capture some data when you visit, such as your IP address, browser details, operating system, referral URLs, and pages visited. We aggregate this information to discern usage trends and improve user experience. This data is not used to identify you personally.

b) Cookies, Beacons, Tags, and Scripts

We and our service providers may use technologies like cookies, beacons, tags, or scripts to understand user behavior, administer features, and collect demographic data. Examples of automatically gathered information include IP addresses, ISP details, browser types, operating systems, and timestamps. We may combine such information with data you voluntarily provide to enhance our Site’s functionality or to refine services and marketing.

Most browsers allow you to manage cookie settings. Note that disabling cookies may limit access to certain Site features.

At times, we may work with third-party advertisers or ad networks that utilize cookies and beacons to gather non-personal information regarding your browsing habits. They may use this data to display ads matching your interests. To opt out of interest-based ads, see the “Opt-Out” section below.

c) Aggregate Usage

We may share aggregated or anonymized data with third parties that offer research or help us improve our Site or services.

1.2 Personal Information

If you register or provide information through the Site, you may be asked to share your name, address, email address, or phone number. Unless otherwise stated in this Privacy Policy, we generally do not disclose Personal Information to unrelated third parties.

Use of Your Personal Information
- To analyze how visitors use the Site, measure interest, and address user needs.
- To communicate with you about newsletters, promotions, new services, account updates, or other relevant messages.
- To fulfill administrative or operational needs, comply with legal requirements, or maintain internal records.
Sharing of Personal Information
- We share Personal Information as outlined in this Policy or with your explicit consent.
- Authorized third parties (e.g., hosting providers, customer support, or IT service vendors) may access relevant data to help us operate the Site or deliver requested services, under an obligation to maintain confidentiality.
- We may disclose Personal Information if required by law or if we believe it is necessary to protect the safety of our users, our property, or the public.
- In the event of a merger, acquisition, or sale of some or all Waylight assets, relevant data, including Personal Information, may be transferred as part of that transaction.
Click-to-Chat Conversations
- Any information you share during a click-to-chat session is treated as Personal Information under this Policy. Because chat tools may not be fully secure, please do not submit highly sensitive data (e.g., social security numbers).

2. Third-Party Site Links

Our Site may include links or ads directing you to third-party websites. These are provided for your convenience only. Our Privacy Policy does not govern any external site, and we bear no responsibility for their content or practices. Once you exit our Site, this Policy no longer applies. Please review the privacy policies of any external sites you visit.

3. Social Media Features

We may incorporate social sharing tools (e.g., “Like” or “Share” buttons) or other interactive elements from social networks. These features might collect data like your IP address or information on which page you visited. They may also place cookies to enable functionality. Your interactions with these features are governed by both this Privacy Policy and the respective social media platform’s policy.

4. Security

We employ technical, physical, and administrative measures to help shield your information from unauthorized access. For sensitive data transfers, we use Secure Sockets Layer (SSL) encryption. However, no online system is entirely secure, and we cannot guarantee the total security of your data.

5. California “Do Not Track” (DNT) Disclosure

“Do Not Track” is a browser-based privacy preference indicating a user’s preference not to be tracked across sites. Our Site does not currently respond to DNT signals.

6. Opt-Out Preferences

You may:

Remove your name from certain Waylight mailing lists.
Unsubscribe from our emails or newsletters.
Limit how we share your Personal Information with third parties.
Request updates or deletion of any Personal Information you have provided.

Email: info@waylightcare.com
Mail: Waylight c/o Privacy Team, 429 S. Main Street, Rochester, MI 48307
Phone: (248) 929-9574

We will respond within a reasonable period.

7. International Use

Our Site primarily serves the United States and is hosted on U.S. servers. If you use the Site from outside the U.S., your data may be transferred and stored in other countries with data protection laws that may differ from those in your region. By using our Site, you consent to such data transfers.

8. Disclaimer

All information on this Site is provided solely for informational purposes. The Site is offered on an “as is” basis without guarantees of accuracy, completeness, or error-free operation. Use of the Site and its content is at your own risk.

9. Children’s Privacy

Our Site and services are not directed at children under the age of 13 (or the applicable age of consent in your area), and we do not knowingly collect Personal Information from children. If you think a child may have provided Personal Information, please let us know so we can remove it.

10. Public Postings & Testimonials

Content you voluntarily post in publicly accessible areas of our Site (e.g., blogs, reviews) may be read and used by others. If you wish to remove or modify any such postings, contact us at info@waylightcare.com. We will make a reasonable effort to fulfill your request, but we cannot guarantee the complete removal of content.

11. Termination of Access

We reserve the right to terminate or suspend your access to any or all parts of the Site without notice if we suspect any fraudulent or illegal activities.

12. SMS Texting Terms & Conditions

These terms apply to those who opt in to receive SMS messages from Waylight. By subscribing, you consent to the practices described in this Privacy Policy.

12.1 Information We Collect

Personal Details: We collect your phone number (and other relevant data you voluntarily provide) for SMS communications.
SMS Interactions: We track message content, timestamps, and related data from SMS exchanges.
Device Info: We may note details (like device type and OS) to refine our SMS service.

12.2 Consent & Use of Phone Numbers

No Marketing Sharing: SMS opt-in consent or phone numbers for SMS purposes will NOT be shared with third parties and affiliates for marketing purposes.
Message Frequency: By opting in, you may receive multiple daily text messages addressing appointments, service reminders, or other updates. Standard message and data rates apply.
Improvement: We analyze data to help us optimize and deliver relevant SMS communications.

12.3 Your SMS Options

Opt-Out: Reply “STOP” to any text to cancel.
Help: Reply “HELP” or contact (248) 929-9574 for assistance. Standard carrier fees may apply.
Access/Update: To correct or remove any SMS-related details, email info@waylightcare.com or call (248) 929-9574.

12.4 Data Security

While we implement measures to protect your Personal Information, no method of digital transmission is entirely risk-free.

12.5 Minors

Waylight’s SMS program is not meant for those under age 16. If you believe a minor has provided Personal Information, please contact us so we can remove it.

12.6 Revisions

We may occasionally update these SMS Terms in response to changes in law, regulations, or operational practices. Any new terms will be posted on our Site.

12.7 Contact

If you have questions regarding SMS-related terms, contact us at info@waylightcare.com or (248) 929-9574.

13. Contact Us

For inquiries about this Privacy Policy, our data practices, or any other aspect of the Site, please contact: